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Drapers Awards 2016: Best Store Design

Sponsored by EB Designs International

Oasis store tottenham court road

Oasis store tottenham court road

WINNER Oasis, Tottenham Court Road, London

The Oasis flagship store on Tottenham Court Road in London epitomises the brand’s cool, playful and social aspects. The 3,200 sq ft store houses the collection on the ground floor, and the Saucer & Spritz cafe, Pin & Polish beauty bar and personal styling service on the first floor. The store design by Dalziel & Pow is welcoming and whimsical.

Fashioned after an Edwardian courtyard, Saucer& Spritz features recycled-teacup lightshades and a balustrade topped with pineapple cut-outs. Workshops and events hosted in the cafe include calligraphy, knitting, papercraft and cocktail-making. Pin & Polish, with its dragonfly-pattern wallpaper, offers manicures, pedicures and hair styling.

The experiential aspects draw customers to stay for longer, and Oasis has raised the profile of the brand with an unforgettable environment. The store represents “forward thinking that retained brand identity”, said the judges, and it is one they would want to visit “again and again”.

 

Primark madrid gran via exterior copy

Primark madrid gran via exterior copy

Highly commended: Primark, Gran Vía, Madrid

Digital design and bespoke art installations in one of Madrid’s most striking buildings create an immersive experience in the 134,900 sq ft space design by Dalziel & Pow. The judges loved the “impact of the use of digital” in the store, which made it a very close second place.

 

 

FINALISTS

Louboutin manchestery

Louboutin manchestery

Christian Louboutin concession, Selfridges, Exhange Square, Manchester

The luxury shoe brand’s largest boutique in the north of England, Louboutin’s 1,130 sq ft space within Selfridges Manchester Exchange Square designed by Household was inspired by 18th-century Parisian architecture. Enveloped by iron framework, three “mini-pavilions” display men’s and women’s footwear, and accessories.

 

H&m world recycle week  best store design

H&m world recycle week best store design

H&M, Oxford Circus

The five-floors of fashion, totalling 68,670 sq ft, accommodates a lounge space for rotating collections pop-ups, the homeware range, in-store events and temporary installations. During World Recycle Week in April, themed windows and fixtures focused on sustainable fashion. These included a garment recycling point for customers.

 

Jigsaw westfield

Jigsaw westfield

Jigsaw, The Village, Westfield White City

Jigsaw’s first mall-based store mainly stocks womenswear, but has a small men’s area. Interior designer Checkland Kindleysides created a wooden tunnel and archway leading into the store which is feminine and unexpected, and embodies British craftsmanship. 

 

 

New look mens trafford centre

New look mens trafford centre

New Look Men, Intu Trafford Centre, Manchester

At 1,600 sq ft, the New Look Men flagship store in Trafford Centre has a simple and direct design, that uses masculine, urban materials such as polished concrete, blackened steel, aged copper and leather. A digital wall showcasing seasonal videos keeps it fresh.

 

White stuff winchester

White stuff winchester

White Stuff, HIgh Street, Winchester

Carefully layering the brand aesthetic over the Georgian heritage of its 2,368 sq ft Winchester High Street store, the in-house design team at White Space added fun, quirky finishes such as a chandelier installation comprising 100 vintage teacups and paper lampshades made from local vintage maps.

 

 

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