In the run-up to the Drapers Fashion Forum on 12 October, Drapers spoke to Sergio Odriozola, vice-president product and merchandising at Zalando ahead of his appearance debating new own-label strategies.
What are your expectations for the forum?
I would like to wake up the day after the forum with new ideas in mind. I hope I can get inspired and challenged by the speakers and other experts attending the forum.
What does “fit for the future” mean to you?
We are living in an extremely fast-changing environment, so we all need to make efforts and exchange ideas in order to shape the future fashion industry. Digitalisation makes this necessary and possible because it also offers a lot of opportunities for all players in the fashion business.
What do you think some of the hot topics will be on the day?
I think that with so many experts from different areas of the industry at the fashion forum, topics such as the future of a connected online and offline world, new technology for fashion manufacturing such as 3D printing and sewbots, the relevance of artificial intelligence and big data, as well as a changing shopping behaviour, especially from millennials would be hot topics.
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