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Drapers Awards 2016: Fashion Retail Business of the Year (£101m-£500m turnover)

Sponsored by Clipper


WINNER: Jigsaw

Despite a challenging time for the retail market, Jigsaw broke the £100 million sales threshold for the first time in 2015. Overall sales were up 18% year on year and ecommerce grew by 23%. The brand opened 10 additional stores in the UK, and Jigsaw can now also be found in The Netherlands, the US and the United Arab Emirates. Earlier in the year, it took ownership of the Jigsaw brand in Australia and launched a transactional website there. With 112 stores in the UK and 22 internationally, Jigsaw’s plans include opening 50 new UK stores within the next five years, along with strategically placed pop-ups.

In addition to its shop expansions and customer engagement, Jigsaw also introduced a profit-share scheme called C-Share to its employees – it awarded the staff £500,000 in total.

In a world where the high street is increasingly defined by discounting, Jigsaw launched a Price Manifesto, which promises it will never discount outside of two end-of-season Sales each year.

Judges said that, at Jigsaw, “there were exceptional improvements and consistent innovation” and that it had “a clear strategy that yielded very strong financial results”. The panel agreed that it was “the standout winner in many aspects”.


Joules lifestyle shot all genders

Joules lifestyle shot all genders


After joining London’s AIM market in May this year, the colorful, practical lifestyle clothing brand Joules unveiled its plan to open 10 new stores within a year. Full steam ahead, the most recent shop openings include a 3,375 sq ft Edinburgh space that houses all of its collections, from women’s to homeware, and branches in Derby, and Bridgend in Wales. Importantly, product is tailored for different retail locations to appeal to local shoppers.






Moss Bros

Moss Bros

Moss Bros

Drawing on its 165 years of tailoring experience, Moss Bros now has 123 stores across the UK as well as a responsive website – mobile and tablet represent more than 60% of online visitors. This year, the brand launched Tailor Me, a suit personalisation service, and expanded internationally, opening a store in Dubai and a concession in House of Fraser Abu Dhabi. A top-line restructure added chief operating officer Paula Minowa to the ranks.



Oasis for web

Oasis for web


With the roll-out of a new internal team structure, improvements to 12 in-store environments, and streamlining of its merchandising system, it is evident that Oasis is embracing innovation. This year, Oasis also opened three new stores, including a flagship on London’s Tottenham Court Road and its first airport store at Stansted. Digital growth was strong, increasing 14% year on year, and the retailer’s social media following reached 420,000 across all channels.



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