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Seen by customers and peers alike as a global online destination for children’s fashion that sells more than 280 brands, including Gucci, Burberry and Dolce & Gabbana, Childresalon has grown financially and as an organisation. Established in 1952 by chief executive Michele Harriman-Smith’s mother, the etailer has grown to 230 staff at its Royal Tunbridge Wells head office, including designers, stylists, data scientists and editors. Since 2011, sales have rocketed by more than 710%, to reach £43m – and £10.7m profit – in 2015.
“Childrensalon is a phenomenal growth story in a digital market,” agreed the judges. “It has had incredible, amazing turnover.” Childrensalon’s responsive, multilingual site averages 1.1 million visits a month. Customers are also kept engaged through the Tiny Times blog, newsletters and social channels. Serving 135 countries, 80% of the site’s sales are international. Childrensalon’s head office customer care team speaks more than 25 languages.
- Read the Drapers Interview with Michele Harriman-Smith on how Childrensalon’s website became a window to the world
During the past year, young women’s fast fashion business Lipsy launched two collections with global superstar and influencer Ariana Grande and actress Michelle Keegan (pictured). Selling more than 100 brands, it now has 38 stores in the UK and a presence in Egypt, South Africa and Saudi Arabia. Lipsy’s responsive website, which offers next-day delivery for orders placed before midnight, receives 2 million unique visitors per month. A fifth fragrance and third cosmetic range hit the shelves this year, and a bed linen range is in the pipeline.
Adrian mountford pep and co croppe 450
Pep&Co caught the eye of the public last year with its ambitious “50 stores in 50 days”, which was followed by ITV’s Bargain Shop Wars. The team, including its head offices in Watford and shops, has grown to 500 staff in less than a year. Turnover for the year to 30 June reached £30m. Geared toward the value conscious mum, Pep&Co launched with 7,000 products across womenswear, kidswear and homeware. By the end of this year, it has plans to introduce menswear. A second tranche of store openings is in the pipeline.