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Ex-Gieves & Hawkes trio open London Shop

Former Gieves & Hawkes tailors Ray Stowers, Brian Jeffrey and Brian Pusey have opened a store on Savile Row and launched their first ready-to-wear collection for spring 09.

The 1,600sq ft store, called Stowers Bespoke, opened last month at 13 Savile Row in London’s Mayfair and its refurbishment will be complete by the end of this month.

Stowers Bespoke’s workshop will be incorporated into the store so customers can see the tailoring work in progress.

Managing director Stowers, who was formerly bespoke manager at Gieves & Hawkes, said the new store would make all its clothing in England to support the domestic industry.

“This is something we’ve wanted to do for a long time,” he said. “All our suits are made in England and we have an open-book policy. Whatever our customers want, whether it’s a fashion-led or classic garment, we’ll make it. That’s what bespoke means to me.”

Stowers added that he wanted to create a “homely” feel in the shop. He said: “The shopfit isn’t glossy or shiny, but it doesn’t look like an old tailor’s either. I want it to look homely, where people want to come in, sit down and have a drink.”

Stowers Bespoke’s first ready-to-wear collection for spring 09 is called Best of British. It is available in the store, but the three tailors also plan to wholesale the range to retailers in London, the Middle East and Far East.

The store will also limit its production of bespoke suits to 200 per year. “Every piece we produce will be different for each customer,” explained Stowers. “We’d like one account in each city, in places such as London, Moscow, and cities in the Middle East and China, because that’s where our bespoke customers are from.”

Stowers added that he planned to limit the number of wholesale customers to ensure that the business can deliver a personal service.

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