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Exclusive: Allium B to launch wholesale

Allium B, the contemporary womenswear dress label founded by two former members of Topshop’s buying and merchandising team, is to launch wholesale for autumn 13.

The brand, which launched in March as an online-only label sold via its website , was set up by sisters Clare and Mary Burgess who previously held senior merchandising and buying roles at high street retailers including Topshop and Debenhams.

From early next year, the pair will be targeting independent retailers as the brand takes its first steps into the wholesale market for autumn 13.

“We wanted to establish ourselves as an online brand first for the first couple of seasons to make sure we were happy with everything, and now we feel we are in a position to start wholesaling,” managing director Mary Burgess told Drapers.

“We have had a good reaction so far and have been getting a lot of repeat customers so now feels like the right time to do this.”

Burgess is targeting indie stockists in key university and market towns such as Cambridge, Bath, Oxford and York but would not be drawn on a target number of stockists for the first season.

Allium B will not show at any tradeshows for autumn 13 but will target indies directly. “We want to be quite selective about who we target and will be approaching a lot of stockists personally,” said Burgess.

Wholesale prices for Allium B range from £35 to £58.

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