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Exclusive: Bacup Shoe Direct launches own brand

Private label footwear supplier Bacup Shoe Direct has launched its own men’s footwear brand for autumn 13.

Goodwin Smith is aimed at the premium end of the market, and has been designed to sit alongside the likes of Hudson and Kurt Geiger.

Goodwin was the surname of the company’s original founder and Smith is the name of the family that own the company today.

It is the first men’s footwear brand from the private label supplier, which supplies high street retailers including Next, Clarks, Marks & Spencer, Debenhams, Faith, Arcadia Group and John Lewis.It already produces women’s footwear brand Redfoot.

Sales director John Kirk said Bacup Shoe Direct was hoping to secure eight stockists for Goodwin Smith’s first season, comprising four bricks-and-mortar and four online retailers.

Retailers including Office, Schuh, Sole Trader and Jones Bookmaker are being targeted with the collection.

“We may show at tradeshows in the future. However for the immediate future we aim to present to our targeted customers directly - we don’t want to get lost in the mix at trade shows,” said Kirk.

Wholesale prices for Goodwin Smith range from £27 for shoes up to £33 for longer boot styles.

 

Readers' comments (1)

  • Seems to be a Quality product. Good luck to Bacup on its new venture.

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