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Exclusive: BoBelle London relaunches as luxury label

Leather bag and accessories brand BoBelle London is doubling its price points as it repositions itself in the luxury bracket.

As part of the rebrand, the products will now be made using higher quality leathers and finishing, reflected in its significantly increased to its price tags.

The bags in the collection now retail for £850-£1, 495 - more than double the previous prices, which topped out at around £600.

Clutch bags are priced at between £445 to £595.

Accessories prices range from £95 for an iPhone case and go up to £195 for an iPad case.

The brand has also relaunched its ecommerce site, which went live last week, and promotes its ‘made in England’ credentials as well as the new luxury approach.

Founder Claire Watt-Smith said: “I am trying to bring true English luxury back to the accessories market.”

All the bags are manufactured in Somerset using cashmere-soft leather, luxury suede linings and high quality clasps and hardware detailing.

Watt-Smith, who worked with Marks & Spencer last year on an accessories and bags line for its Autograph range, BoBelle for Autograph, said she was looking to fill the gap in the market for high-end accessories line made domestically.

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