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Exclusive: Clothing sales back in volume growth for first time in three years

Volume sales of clothing, footwear and accessories have shown growth for the first time in three years.

According to data from research firm Kantar Worldpanel sales of clothing, footwear and accessories by volume increased by 0.7% for the 24 weeks to October 28, 2012.

This marginal increase, the first in three years, is thought to have been driven by shoppers making purchases more frequently.

However, according to Charlotte Snelgrove consumer research analyst at Kantar Wolrdpanel, the average size of basket per trip still remains in decline, which is a challenge for retailers.

Womenswear is the only category still experiencing volume decline of -0.4%.

This growth in volume sales across all categories, excluding womenswear, was driven solely by the 45+ age group.

“The 45+ were the only and biggest age group to drive volume growth with younger age groups continuing to decline in volume terms,” added Snelgrove.

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