Premium retailer Exclusive Footwear has branched out into kids’ styles and expanded its store.
The York footwear indie, which sells men’s and women’s brands including Paco Gil, Beatrix Ong and Jeffery-West, has doubled the size of its Gillygate shop.
Exclusive Footwear director Frances Chalmers took over the building next door to the original shop and knocked the wall through to create an open plan 700sq ft space, half of which is dedicated to kids’ footwear.
She said: “I believe that adding kids’ footwear will more than double our business this year.”
Exclusive Footwear, which does 85% of its business through its website, has also added kids’ footwear to its online offer.
Chalmers is searching for a second Exclusive Footwear site in an undisclosed northern city, which she said would focus on kids’ footwear with a smattering of women’s styles and specialist footwear by the likes of MBT.
She added: “Customers were always asking if I’d add children’s shoes. It wasn’t until my own children got a bit older that I realised there was a desperate need in York.”
Exclusive Footwear saw like-for-like sales increase 47% in May.