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Exclusive: Gio-Goi slips into administration

Young fashion brand Gio-Goi has fallen into administration.

Jane Moriarty and Colin Haig of restructuring firm KPMG were today appointed as administrators of the brand, which is backed by branded fashion business Pentland.

In July last year, Gio-Goi closed its retail division, which comprised of three stores in Aberdeen, Manchester and Glasgow, blaming the tough high street trading conditions.

“Following a restructuring programme last year, Gio Goi was unable to return to growth levels enjoyed up until 2009 and has become another victim of the recessionary environment,” said Moriarty. 

“We are now looking to sell the business and assets and will continue to satisfy customer orders pending a sale of the business.”

Within the UK the brand is distributed through young fashion chains JD Sports, USC, and Republic as well as via a network of independent retailers.

Design is handled at the company’s London head office, which focuses on two main and two subsidiary collections each year.

Gio-Goi employed 24 people, the majority of whom it is understood have been made redundant.

Readers' comments (3)

  • Sadly no surprises here, but this will be one of many brands that will fold in a year that will be full of bad news.

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  • Unfortunately, exposure via the retail channels named above will always bring about the death of any brand. Trading with the bottom feeders is always a short termist strategy.

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  • This is the background to the Republic story, out of date brands / offer from Manchester do not make for a national success.

    Fashion has to stay pace

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