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Exclusive: Innocenza doubles brand portfolio

London-based womenswear agency Innocenza has doubled its brand portfolio for the autumn 13 selling season.

Innocenza has taken on four new brands, including premium Danish womenswear brand Stella Nova, which is making its UK debut.

It is also representing LA-based T-shirt brand Chaser, Norwegian scarf brand Holzweiler and Danish womenswear brand St Martins.

The agency has also taken on a new sales manager. Serena Francis, previously a brand manager for womenswear brand House of Dereon, joined Innocenza at the start of this year.

Innocenza director Sofia Strazzanti-Lynes said Stella Nova would be launched at an exclusive event for buyers.

“I will be targeting the buyers of top stores including Harvey Nichols, Liberty, Matches and Question Air with this brand,” she said.

Innocenza’s existing portfolio comprises Parisian-brand April May and Danish brands S’Nob Noblesse, Ilse Jacobsen Hornbaek and Gestuz.

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