Austrian footwear brand Ludwig Reiter has opened a store in London, its first wholly-owned store outside of a German-speaking country.
The 645 sq ft, located on Brook Street, between Bond Street and Hanover Square, which opened on November 30, is the brand’s 17th own store and features both women’s and men’s footwear and leather accessories collections.
The London store follows the same format as Ludwig Reiter’s others, and includes vintage leather furniture mixed with industrial style fixtures and fittings.
Customers can also purchase made-to-order footwear in a range of different leathers and colours at the new premises. These are then manufactured in the brand’s factory in Vienna and will be ready to collect within six-to-eight weeks.
Chief executive Till Reiter told Drapers: “Having a store in London gives the brand credibility and raises brand awareness, as well as showcasing the full line, which we can’t do via our wholesale stockists.”
The brand is already sold in the UK via selected wholesale stockists including Trunk Clothiers in Marylebone.