Premium hosiery manufacturer Falke has unveiled its new ‘perfect skin colours’ sheer tights and hold ups collection for spring 2013.
Available from January, the eight finely shaded colours adapt to the skin like leg make-up to provide an even, natural complexion.
Using the same method of colour selection as cosmetic producers, the stockings and legwear label orientates its range around the four prevalent international skin colours allowing consumers to select the optimal skin colour for their legs. The line includes products for shoppers with pale skin, beige skin, bronze skin and dark brown skin.
Falke has produced a leaflet and pocket sized guidebook providing information about the different skin types and the appropriate colour for each type. It also offers information about which other Falke products are available in these colours, ensuring that shoppers select the most suitable legwear.
Founded in 1895, Falke designs and hand makes men suits, bodies, hosiery and socks. In 2011 the Falke Group generated sales amounting to E240m, 43% of came from the international market.