Fashion put in the best performance of all of John Lewis’ buying divisions in the week to May 15, driven by menswear and sportswear and World Cup merchandise.
Sales at John Lewis rose 15.5% during the week despite a quiet Saturday when good weather and the FA Cup final hit sales. Fashion sales jumped 21%.
Director of selling operations Nat Wakely said heightened awareness of the Never Knowingly Undersold price pledge from its high profile television ad campaign helped drive footfall.
All but five stores were in positive territory, with Bluewater and Oxford Street continuing to lead the way, and direct sales up 49%.