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Fashion misses out as weather dampens bank holiday sales at John Lewis

In the week to May 25 fashion sales fell 7.2% as total sales across the retailer increased 4.2%.

Unreliable weather saw much of the country experiencing “four seasons” in a matter of days which lead to a “less consistent” pattern in traditional pre-bank holiday sales.

David Barford, director of selling at John Lewis insisted that a “strong Saturday” led to a positive week of sales overall.

He added: “Saturday saw the highest increase of any day at 7.7 per cent, but with all days showing a positive uplift on last year. As we move into the summer period we have the Jubilee and Olympics to compete with from last year, but as we started this week with some wet and windy conditions we are well placed to make the most of the shopping weather.”

Only 15 of John Lewis’ stores registered a drop in sales.

Chester came out in front with a 31% rise, with Swindon also doing well recording a 21.8% increase, Tamworth a 20.8% rise and Milton Keynes up 18.1%. Meanwhile sales at Johnlewis.com rose 7.5%.

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