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Fashion sales just up at John Lewis as cold weather hits

Fashion sales at department store John Lewis rose 0.3% in the week to February 11 as the retailer was blighted by the colder weather.

Accessories enjoyed a strong performance, up 14.9%, as shoppers focused on wrapping up warm. Men’s accessories were particularly strong, up by 21.3%.

Kidswear also had a good week with sales of nurserywear up 20.45% and kids’ footwear up 11.5%.

Sales at John Lewis Partnership as a whole rose 5% to £153.9m

The start of the week had the biggest snow impact with a -22.3% drop on last year. The remainder of the week saw some “great bounce backs” with Tuesday providing the biggest increase at 12.8%, John Lewis director of selling operations David Barford said.

He added: “The start of the week saw the cold wind of winter bite with snow across much of the east and south of the country but overall we had a positive week – an endorsement of our multichannel approach as customers chose to keep warm and shop online.”

In the branches the biggest uplift came from Poole which recorded a 33.2% increase while Nottingham performed the worst, reporting a 21.9% fall.

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