Tonight, London’s retailers, designers and celebrities will celebrate the fashion industry and raise shopping spirits.
Fashion’s Night Out, is part of a global event created by Vogue, and retailers around the world will be putting on their own events to celebrate.
Events taking place in London include:
AGENT PROVOCATEUR(Soho, Knightsbridge & City branches)
Champagne from 5pm – look out for Harold and the mighty ‘Agent Provocateur Love Force’, who will be giving out Agent Provocateur’s new comic.
Harvey Nichols will be previewing the Alberta Ferretti signature fragrance, giving away vials and mini deluxe miniatures two days prior to the official launch on Saturday 12thSeptember
ALEXANDER MCQUEEN(4-5 Old Bond Street)
In store fashion shows with pieces from collections past and present, and a window display inspired by the LFW show. They have also made a bespoke ‘egg’ chair in this season’s print, which will be in-store to buy, only 5 available worldwide. Champagne and refreshments and prize draw to win a bag.
AMERICAN APPAREL (142-44 Oxford Street)
A 15% discount will be available to all customers between 9-11PM, and music will be provided courtesy of VIVA radio
ANYA HINDMARCH(118 New Bond Street)
Customers will have the chance to pose for their own photograph in-store. The winning image will be posted on Anyahindmarch.co.uk and printed onto a tote.
AQUASCUTUM (Regent Street)
Champagne Reception Exhibition of Aquascutum archive pictures, famous movie moments and Bafta images, present and past. There will also be a competition to win an Aquascutum Raincoat and 10% Discount in-store.
Trunk Shows, cocktails, DJ and Vogue styled windows.
Hosting a private dinner with BAFTA for young British talent, hosted by Asprey and Amanda Berry, CEO of BAFTA.
Bubbles served from 6 - 9pm. Free goody bag for those that spend over £100 on the night (goody bag includes gift and exclusive offers). Made To Measure area explaining the benefits of Made To Measure Suit with an exclusive £100 off if an appointment is booked on the night. American Crew, Guinot and Dermilogica sanctuary’s around the store offering free skincare advice and tailor made samples and goodies. A ‘Men’s Haven’ offering free traditional wet shaves with hot towels. Free relaxing and rejuvenating chair massages to helps relieve tension and relax the mind, body and soul. Chance to win £250 worth of treatments at the Regent Street Spa where you can select from our range of hair dressing, barbering and beauty services.
BAMFORD & DAYLESFORD ORGANIC
Sloane Square store are going to set up a pop up cocktail bar and ice cream parlour, offering organic canapés and rose wine. They will also have on hand some therapists to do some mini massages arms hand and feet and their own personal stylist will be on hand to help with hints and tips to get the most out of your wardrobe.
BANANA REPUBLIC(224 Regent Street)
There will be a central display of mannequins in the middle of the ground floor, as well as beauty bars providing hand and neck massages, mini manicures and make-up makeovers. Customers will also be given a free scented candle with every purchase and there will be a prize draw to win items from the new collection or a shopping spree.
20% discount to shoppers and as part of the fashion workshop theme, ex model, model agent and fashion industry stalwart Annette Russell will be on hosting a ‘how to walk in heels’ seminar. In addition to this, the first one hundred shoppers will receive an exclusive goodie bag. Stylist Sara Hassan will be on hand to help shoppers select the perfect pair of shoes for any outfit. Cocktails, DJ Cozette and they will be showing exclusive behind the scenes footage of the Beatrix Ong AW09 shoot.
10% discount on all new season products.
BONPOINT (15 Sloane Street)
Stephane Feugere will exhibit his backstage photos from the Bonpoint Fashion Week 2009 show and the windows will have a special ‘backstage’ theme.
BOTTEGA VENETA(15 Old Bond Street)
Cocktails and canapés.
BRIONI(32 Bruton Street)
The store windows will feature live models modelling the Autumn/Winter 09 products, as well as a Fashion’s Night Out logo, designed specifically for the event. There will also be a champagne reception with in-store music.
Brooks Brothers will be hosting a wardrobe consulting event at their store incorporating make-up/ hair with our collection etc. This will be a seated ladies only event at our store with talks/ discussions.
BRORA(Marylebone High Street)
Colour consultant in-store all evening to help customers find their perfect colours from our Autumn/Winter 09 collection. We will also be having a 10% discount off all our new collection.
BROWNS(24-27 South Molten Street)
Young British designers take over the shop, helping with fitting rooms, gift wrapping, DJ’ing, answering questions etc. South Molton Street: (Osman Yousefzada, Carolina Bucci, Roksanda Ilincic, Marios Schwab, Antonio Berardi, Jonathon Saunders, William Tempest) Browns Focus:(Beatrice Boyle, Henry Holland, Emilio De La Moreno, Mary Katranzou, Lily Parker/ Ben Grimes)Browns Shoes:(Biondi Castana, Charlotte Dellal).
Donovan Bar will be serving a special Vogue Fashion Night Out cocktail of Jewel of Russia vodka, Xante Pear Cognac, Honey liqueur and Champagne and will cost £14 each. Ease your weary shopping feet with a relaxing dinner in The Albemarle. Book a dinner and quote Vogue Fashion Night Out and this chic restaurant, which offers an outstanding menu of great British classic dishes, will be pleased to offer you a complimentary glass of Champagne on arrival. (This offer only applies to a minimum of 2 courses from the a la carte menu).
BURBERRY (21-23 New Bond Street)
Drinks, discounts and a free gift with every purchase
A limited edition bag will be on sale.
Talk from Carol Walton about the Panther collection. Champagne and Canapes.
CESARE PACIOTTI(11 Old Bond Street)
Cesare Paciotti is going to create a special ‘green t-shirt’ to be sold in-store on the night.
Guests can experience a professional photo shoot in store, and get advice from make-up artisit Kay Montano and a hair stylist on hand for consultation. See the new looks for Autumn Winter collection, along with looks styled by Vogue’s Fashion Director Kate Phelan.
Style and beauty consulting through professionals of fashion and beauty. DJ to be planned (name TBC)
One night only of sale fragrances candle.
COMPTOIR DES COTONNIERS(South Molten Street)
Champagne and canapé reception, along with a presentation of their new Autumn/Winter 09 fashion show.
From 6 pp, VOGUE’s Jewellery Editor, Carol Woolton, will be talking about their innovative use of diamonds, craftsmanship and a new accessible collections of diamonds to mix into your wardrobe.
DIOR(30-31 Sloane Street)
A special logo with Dior/Vogue covers will adorn the windows and customers will be able to star in their very own photoshoots, modelling current Dior collections.
DIOR BEAUTY (Selfridges)
Dior Beauty will be offering complimentary A/W makeovers and outlining three must-have products: Jazzclub, Addict Lipcolour, Diorshow Mascara.
DIPTYQUE (Marylebone High Street)
Diptyque will be offering complimentary champagne and well as a luxury gift with purchases over £80.
DKNY (27 Old Bond Street)
DKNY will collaborate with Bungalow 8 with live DJ’s in their Bond Street Store.
There will be frozen yoghurt available from Frae, with a bespoke champagne flavour created especially for Vogue. ‘Break the rules’ style scouts will be scouring the surrounding streets for Fashionistas, giving the chance to win $2000 if they get snapped. Every DKNY customer who spends over £50 will receive a luxury goody bag worth over £100.
DONNA KARAN (46 Conduit Street)
Live music in store on the night – act tbc.
In conjunction with Dover Street Market’s 5thbirthday, they are going to celebrate with visits from their designers and creaters plus cakes, teas and soft drinks.
There will be three launches: DSM perfume, DSM Swiss Army Knife and USB stick and a the PLAY Sneaker and they’ll also unveil Michael Howell’s new jewellery area as well as Nicholas Kirkwood’s first ever shoe space, showcasing an exclusive selection for DSM including his first ever flat shoe.
DVF (25 Bruton Street)
The store is going to run a ‘Girls night out’ theme offering customers free blow-dries and manicures – OR, they will run a relaxed evening with young artists exhibiting new work and red stripe beers on ice.
ELEMIS DAY SPA
15% off spa bookings and Elemis products. Elemis is also offering a Matthew Alexander Hair & Makeup discount card.
Open until midnight, Refreshments (juice and prosecco) and something very light to eat during the evening. Zegna will be Showcasing their “Cravatta fatta a mano” exhibition, creating Handmade bespoke silk ties on the night
Escada will be providing three bespoke evening dresses exclusive to the evening.
Customers will be invited to come with their unwanted shoes and Faith will recycle them. There will be a ‘recycling bin’ branded with the charity logo and event logo. In exchange for recycling their shoes, customers will receive a discount voucher to spend in Faith that evening on shoes over £50.
FRENCH CONNECTION(396 Oxford Street)
Dermalogica will be providing two beauty hubs within the store where customers can enjoy complimentary hand massages and face mapping skin analysis consultations and Blink eyebrow bar will be on hand to give you perfectly threaded eyebrows. A member of the Vogue fashion team will also be in store giving invaluable styling tips between 7.45 and 8.30pm. To add the final fashionable touch to the evening customers who spend over £100 will receive a VIP goody bag filled with premium fashion and beauty must-haves.
Offering a 10% discount.
The Fenwick Beauty Week is taking place the same week so a cosmetics buyer is organising extra offers and treats for that evening. In Carluccio’s there will be wine sampling and food tastings throughout the evening.
Fossil are celebrating 25 years in conjunction with Fashion’s Night Out, and will be offering customers vintage-inspired treats, as well as a gift with every purchase plus the chance to win gift certificates and a John Lennon Limited Edition guitar.
Wine will be served and possible a promotional item to sell.
Champagne and prize draw evening (giving away their most popular Diva Bangle, worth over £650) to those who come to the store bringing one of their flyers from the website or an invitation that they sent to customers
GAP(376-384 Oxford Street, 223-225 Oxford Street)
Celebrating the launch day of Gaps 1969 concept store which launches the same day, the store will host a live in-store performance by V V Brown, guests can enjoy beer and mini hamburgers and the chance to buy a limited edition pair of Gap rinsed jeans in your favourite Gap fit for £19.69, with half the profits from all jeans sold going towards the Global Fund to help eliminate AIDS in Africa for that day only. Customers can receive complimentary styling advice from one of Gaps instore Personal Stylists, there will be complimentary manicures and drinks and canapés.
GEORGINAGOODMAN (44 Old Bond Street)
The chance to win a pair of Georgina Goodman shoes in a raffle, the draw is taking place at 8pm.
GUCCI (Bond Street)
Gucci will be serving chocolates and a cocktail created for FNO and inspired by their Flora print. Vogue’s Sarah Harris will be giving tips on styling.
Guerlain are offering pre-booked makeovers and are giving a free skincare gift when a customer purchases all three of the ‘Vogue recommends’ products, or spends over £30.
Live window with models acting in the window and DJ.
In store signage promoting Jimmy Choo for H&M collection, prize draw for customers who spend over £20 (prizes include 20 VIP tickets for customer and a friend to H&M/Vogue preview, 15 Jimmy Choo for H&M wallets, 10 Jimmy Cho for H&M handbags). 2 DJ sets, VOGUE stylist and makeovers / hand massages.
HARRY’S OF LONDON
Champagne reception and the creative director will be present to give a few styling tips and talk through the collection with those attending.
• Jemma Kidd: complimentary make over’s and signing her new book which will be sold exclusively on the evening – Jemma Kidd Make Up Masterclass.
• Alberta Ferretti: exclusive sampling of her new fragrance and launch before the fragrance is officially sold in store.
• Elemis will be providing complimentary mini massages on the shop floor.
• Mauro Orietti-Carella of Zagliani will be talking customers through his collection at his first ever worldwide shop-in-shop on the Ground Floor.
• Tiffany Marks from Lana Marks to present the collection to customers and as well as talking about the latest colours and trends for the current season and going forward, will offer the opportunity to create and customise a handbag of their choice with one-of-a-kind colour combinations
• Amanda Wakeley: “Meet the designer”. Amanda will be going through her new collections and designs from 6.30pm – 8.30pm.
• Elio Ferraro: New to Harvey Nichols, Vintage-king Elio will host a workshop to talk about his vintage wares and present his exclusive collection of vintage finds to customers. He will also offer advice and styling tips.
• Charity t-shirt: We are selling the Vogue designed charity t-shirt for Crisis. It is £10 and all proceeds go directly to the charity.
• Jade Jagger will be attending the event and her new collection, ‘Queens of Teens’, exclusive to Harvey Nichols, will be showcased on models throughout the evening.
• Denim trunk show: Visit the denim area on the Third Floor where models will be showcasing the latest denim collections and specialists on hand to give individual advice on fits and styles.
• Fashion inspired food tasting in the Fifth Floor Foodmarket.
• Bespoke En Vogue cocktail
Hobbswill offer two lucky shoppers the chance to construct their perfect ballet pump. Meet our shoe design team, select your favourite fabric (from metallics leathers, bold patents, animal skins and natural canvas) and embellish with buckles, bows or jewels. The two winning designs be made to order in Hobb’s own Italian shoe factory and will be one off pieces! They will also have designers on hand to give style advice.
HOCKLEY (20 Conduit Street)
The designer Izzet Ers will be at the store all evening. A selection of accessories will be discounted exclusively for the evening and champagne and drinks will be served.
HOGAN (10 Sloane Street)
Hogan is creating limited edition Fashion’s Night Out canvas bags (TBC).
HOSS INTROPIA(213 Regent Street)
Stylists and make-up artists will be on-hand all evening and 5% of all sales that night will go to charity.
Beauty treatments will be available to customers: Mini makeover, polish of Nails (nails Inc); eyebrows threaded (Glow) and hair straightened or blow dried (New Cid) for example, A new season fashion show, with champagne and canapés. Discounts on purchases made that night.
JAEGER(200 Regent Street)
Live music, cocktails and catwalk show, with a 20% discount on everything in store.
Live music by the DJ (Cozette), Catwalk show featuring our latest 125 collection. Approx 5 models, show to start at 7pm. The catwalk show will be ticketed (200 available), so apply for tickets through their website. Their personal stylist, Sara Hassan, will talk through their new collection with guides to new autumn trends, multi-ways of wearing the key pieces and how to take a professional office wear into a glamorous evening look. Pick up new make-up tips from Bobbi Brown and hair styling ideas from Toni & Guy to add to your new look.
JAMES BROWN (82 Wigmore Street)
Personal prescription of hair styling products for the new season with hair style and colour consultation Special Fashion Nigh Out Blow Dry at discount offer (price tbc)
JIL SANDER (72 New Bond Street)
The store will stay open until midnight and will be creating a young, dynamic and relaxing environment in store. There will be a catering service with champagne and some finger foods. Plus, there will be a JIL counter dedicated to new fragrance JIL. also a small exhibition, displaying a selection of pictures that were featured in Vogue UK with Jil Sander clothes over the last few years, edit these pictures in a small gallery that narrates the relationship within Vogue UK and Jil Sander over the last few years.
Cocktails will be available and a DJ will be providing music. Vogue’s fashion features editor will be doing style consultations.
‘Style Surgery’ will be prescribing your look of the season. Run by their Fashion Advisors who will be offering advice.
JOHN ROCHA (15A Dover Street)
John Rocha will launch his new Celtic CLADDAGH jewellery collection, offering customers a special 20% discount on everything in-store. There will be a Celtic theme and drinks will be served all night.
JOHN SMEDLEY (24 Brook Street)
John Smedley will be doing a press/VIP launch on week of Fashion’s Night Out as the store has been refurbished and will be offering customers a 20% discount. The store has been totally refurbished using their Derbyshire Mill as inspiration in a contemporary way. Pale stone sourced locally in Derby and the shop window feature white tile inspired bobbins.
JUICY COUTURE(27 Bruton Street)
Drinks and music. Experience the sleek separates of the new Bird Collection; and also, contribute to the proceeds of sales of the Juicy Couture exclusive “Choose London” tracksuit which will be donated to the Crisis charity.
Competitions on the hour every hour from 6pm to 11pm to win Karen Millen product including a leather jacket, coat, sunglasses from the current ranges. Gemma Metheringham, Creative Director, will be in the Regent Street store alongside a Vogue Stylist to help with shopping for an AW09 wardrobe.
Cocktails, canapés and gifts available on the night.
Creating a special Kiehl’s Original Musk celebrates Vogue’s FNO label on the bottle.
There will be a chance to win fabulous fashionistas prizes ranging from shopping trips to NY and tickets to London Fashion Weekend. With champagne on arrival and a special discount on the night, Kurt Geiger will be endeavouring to make all their customers feel like A-list stars.
LA PERLA (28 Brewer Street & Sloane Street)
Champagne reception and customers will be offered a 10% discount on everything in-store.
Liaising with ‘Seven’ or ‘True Religion’ for makeovers in jeans department and will be giving a limited edition Bearbrick with every 3 purchases of Fall 09 collection
Laura Ashley will be holding an archive exhibition showing original fashion pieces and footage will be screened of Laura speaking about the brand in the 80s. Champagne and Cupcakes will be handed out, as well as a free goody bag with every purchase over £25 and a 25% discount throughout the night.
LIBERTY (Regent Street)
The store will remain open all night, unveiling a Hermes pop up shop offering customers a scarf tying workshop. There will also be a post event midnight feast with food from Bob Bob Ricard.
LK BENNETT (Regent Street, Sloane Street & Bruton Street)
Guests will then have the chance to create their own vision of the perfect stiletto with guidance from the L.K.Bennett design team. The winner will have their unique shoes created in their size. During the evening, indulge with a glass of champagne, feel pampered with luxury hand massages from Molton Brown (TBC) and enjoy an L.K.Bennett pink patent quilted purse worth £69 with every purchase.
LONGCHAMP (28 New Bond Street)
Champagne and canapé reception.
Static models in store, catering on Sloane Street and drinks on Bond Street.
It their ‘paper couture’ event the team will be making one-off bespoke paper dresses on sale to all customers
M Lab have teamed up with Akris to celebrate the event and are offering a gift with purchases plus the opportunity to win a hamper of M Lab goodies.
In-store makeovers at Chloe.
MARGARET HOWELL(34 Wigmore Street)
Margaret Howell will be in-store. They will launch the Autumn/Winter ’09 collection and advertising campaign that night, as well as an exhibition of Venetia Scott’s photography.
Marni have created a limited edition series of 3 collectible dolls and 2 doll printed shopping bags. Each doll has its own outfit selected from the season’s most iconic looks. The dolls and the shopping bags will be sold worldwide exclusively for Fashion’s Night Out.
MARKS AND SPENCER(Marble Arch)
M& S are going to build a fashion tent style structure featuring a catwalk which will host approx 4 catwalk shows during the evening. Entrance will be from the smaller of our Oxford St entrances which will be branded externally with a gabled style facade featuring the Vogue and M&S branding. Anyone shopping that night can queue up to attend the shows and there will be around 50 VIP customers per show seated who will have previously won special tickets via either Facebook, Twitter or other mechanics. They will also each get a goody bag and mini bottle of champagne. In between the catwalk shows they will be holding ‘workshops’ for customers about, for example styling, how to wear the new Autumn trends, lingerie master classes . celebrity DJ performing on the catwalk . ‘As Selected by Vogue’ area near Oxford Street entrance. Little Boots will be DJ-ing.
MAMAS AND PAPAS
Mamas and Papas will be hosting an evening soiree featuring cocktails and canapés served from their designer Italian restaurant (as designed by the team behind the Harvey Nichols restaurant) as well as free ‘dark goddess’ manicures reflecting their rock-chic ‘Rock Poets’ collection for Autumn Winter 09 .There will also be a 20% discount on all purchases and Miranda Almond will be coming to the store to give style advice.
20% discount in-store.
MANOLO BLAHNIK(49-51 Old Church Street)
MASSIMO DUTTI(315-319 Oxford Street)
MATCHES (Marylebone High Street)
Catherine West & Robert Gates from Matches Private Shopping team are hosting a ‘Style Studio’ in the Matches Marylebone store with a panel of style gurus on hand to give advice to shoppers. Celebrity stylist Jackie Dixon will be searching for a cool new candidate to feature on her blog. Designer Jo Sykes will be on hand to help customers find the hottest new outfit and jewellery designer Hannah Martin will show them the best way to accessorize their ‘Vogue t-shirt’ with jewellery and accessories. Matchesfashion.com blogger Ruth Griffin will be interviewing all clients who go in front of the style studio team, to be featured online the next day. Hair-cuts in store from celebrity hairdressers, Champagne cocktails, Cheese plates from La Fromagerie and wine tasting downstairs to keep the man in your life entertained.
MATTHEW WILLIAMSON(28 Bruton Street)
Competition to win a couture dress by Matthew on the FNO Chambord Champagne cocktails. Matthew Williamson will be offering shoppers the exciting opportunity for an exclusive bespoke dress individually crafted by the designer himself.
Visitors to the New York and London flagships can sign up to win a personal design consultation with Matthew Williamson to fit, style and customize a one-of-a-kind creation. The evening will also offer celebratory champagne, treats and a special discount in honour of Fashion Night Out.
Live DJ ,Informal modelling of the A/W collection starting from 7pm - models will mingle with customers throughout the night and champagne will be served.
MICHAEL KORS (153 Bond Street)
Miller Harris will serve champagne, tea and cake. Vogue Beauty may choose their favourite scents and box them up as ‘Vogue’s MH Edit’ to mark the night. Lyn will be on hand to talk to customers and answer questions.
MISSONI (192 Sloane Street)
Missoni will be creating a special bag in an amazing Missoni fabric, with the idea that it will become a collectors item in its own right. The bag will be sold for roughly £30
MONTBLANC (13 Old Bond Street)
There will be a champagne reception, gifts with every purchase and a raffle to win one of their ‘Signature for Good’ writing instruments.
MOSCHINO (28-29 Conduit Street)
Moschino will be producing an exclusive bag, available to buy on the night.
MOUSSAIEFF (172 New Bond Street)
Decorated windows with carefully placed bouquets of bejewelled gentle white late summer flowers - snow white hydrangea, garden roses and phlox. We have worked closely with the inimitable florist, Robbie Honey Ltd, and we will be creating a unique and beautiful window for the occasion.
MULBERRY (41-42 New Bond Street)
Champagne and canapé reception, in-store DJ and the chance to win tickets to the Mulberry fashion presentation during London Fashion Week.
Prosseco and Chocolates from Charbonnel et Walker will be served and goodies bags will be given out with purchases over £100.
NAILS INC (South Molten Street)
20% off all nails inc products that night or free Hanover Square nail polish when you spend £20 or more on nails inc products.
Nicole Farhi will transform the store into Nicoles Creperie. Foyer and windows of the store will be transformed into a relaxed brasserie serving hot and cold crepes, French wine and apple juice - Fiona Golfar presenting
OASIS(14 Argyll Street)
‘Fashionably late’ evening with live music, cocktails and free beauty treatments.
OFFICE (55 South Molten Street)
Customers will be offered mini hand treatments, courtesy of Dermalogica.
There will also be a prize drawer for any customers that make a purchase that evening to enter. The winner will receive a £250 gift card for a shopping spree at Office.
Oliver Sweeney will be offering complimentary, professional shoe shining services and whisky tasting with the prestigious Balvenie Whisky. On top of that we will be offering 20% discount on all full priced products throughout the evening. So if you need to put your feet up, do it with us and get them polished whilst you are there!
The founders of Oxygen have commissioned illustrator Echo Morgan to create a new selection of art prints available on the night. Oxygen will also be offering a 10% discount on purchases of £200 or over. Lily Vanilli will be handing out complimentary cupcakes and a prize draw will be taking place with the chance to win something from the store.
PRADA & MIU MIU(16-18 Old Bond Street & 123 New Bond Street)
The stores will have specially created window displays and will offer customers new merchandise with a more accessible price point. Customers will also be invited to fill in a blue card with their contact details for the chance to win a Prada studded craquele bag worth £1365.
POLO RALPH LAUREN
There will be a Jazz Band and window display.
They will have a “design a ballerina contest”, the best 3 designs will be made in the winner’s size, plus everyone who designs one will receive an e-discount voucher for a future purchase
PRINGLE (112 New Bond Street & Sloane Street)
The store is collaborating with Scottish artist, David Shrigley who is creating huge window displays full of his cartoons. Limited edition t-shirts will also be on-sale, with all proceeds going to the Scottish Foundation.
REISS(10 Barrett Street, 14-17 Market Place, 172 Regent Street)
LIVE DJs, Refreshments and makeovers sponsored by Aveda with Goodie Bags for every purchase. Customers will also get an extra 10% off the new season’s collection.
REVLON(Louboutin Store, 17 Mount Street)
Working with Louboutin to make Vogue/Louboutin red varnish & give in-store pedi’s on night.
Will be serving afternoon tea created by the Berkeley and cocktails. The store will also be hosting tarot reader Martha Thompson .
RUPERT SANDERSON(33 Bruton Place)
Rupert Sanderson will invite visitors to take part in creating the highest heeled shoe in the world, with the final product displayed in Berkeley Square and photographed by satellite the next morning. DJ’s ‘New Family’ will be in store.
SANDRO(133 Sloane Street)
SELFRIDGES (Oxford Street)
To coincide with Fashion’s Night Out, a subversive new ice cream brand will launch with an ice cream installation in the store’s Ultralounge on the lower-ground floor.
The Icecreamists have created a suitably sleek and stylish ‘Vogue’ ice cream cocktail – in the colour that never goes out of fashion, black. Designer Marissa Montgomery and friends will also be launching the Pussy Glamore AW09 collection of sexy, sophisticated underwear with an extra-special Icecreamists collaboration. Agent Provocateur will be exclusively previewing their hotly anticipated Autumn/Winter New World Order campaign. Super hero ‘Harold’ will be making an appearance at Selfridges to distribute the limited edition classic comic book catalogue and to unveil an exciting futuristic fantasy Agent Provocateur window on Oxford Street. Fashion’s Night Out activity is store-wide and in the Wonder Room Concept Store, founder of D.L. & Co, Douglas Little – ‘Modern Alchemist and Purveyor of Curious Goods’ – will be sculpting a stunning 10ft figure with molten wax as part of a ‘Live Art’ installation. Music in store will be Vogue inspired, with a DJ and live music soundtrack. Look out for the Lucinda Chambers designed ‘Vogue’s Night Out’ T-shirt on sale in the store which are bound to be a sell-out. Those who buy a T-shirt will be entered into a prize draw to win a £1000 after hours shopping spree with a Selfridges Personal Shopper.
SHU UEMURA (Selfridges)
Bespoke lash bar in Selfridges.
SMYTHSON (40 New Bond Street)
In partnership with Jo Malone, Smythson will be inviting shoppers to enjoy a complimentary reviving hand and arm massage and a glass of champagne. Delicious Primrose Bakery ‘Vogue’ cupcakes will be served throughout the night.
The art of personalization will be brought to life with one of Smythson’s skilled gold-stampers resident in the store. Customers will have the opportunity to have a rare glimpse into the craftsmanship involved in the personalization of leather accessories with gold, silver or blind lettering.
SWAROVSKI (Regent Street, Oxford St, East & West Knightsbridge, Covent Garden)
Drinks and a discount offered to all customers.
The event will be called the beauty event. There will be canapés, champagne and special Cute At The Table. There will also be a prize drawing offering botox by Doctor Ayoubi, from Harley Street, and eye brows done by Jenny Jordan.
TED BAKER (54 South Molten Street)
Champagne and luxury cupcakes served in-store, plus an exclusive gift is to be offered for all customers spending over £75 on the night.
THE RITZ FINE JEWELLERY
‘Tea at the Ritz- A Midnight Feast’, champagne and high tea (scones, strawberry tarts, cucumber sandwiches etc) will be served while customers have the opportunity to try on jewellery. There will also be a chance to win one night’s stay for 2 people at the Ritz London.
TIFFANY&CO(23 Old Bond Street)
Non-alcoholic cocktail, as well as still & sparkling water and dry snacks will be served.
TOMMY HILFIGER(138 Regent Street)
The store is joining forces with Breast Cancer Research, showcasing a pink themed night: pink champagne, pink truffles and pink manicures. The windows will also display new runway collections and key Tommy Hilfiger pieces.
TOD’S(2-5 Old Bond Street)
There will be six Fiat cinquecentos ferrying people to the West end. The live band ‘She Keeps Bees’ will be playing on the night, and there will be a limited edition colour for the classic Tods D bag. There will be delicious treats from the Italian aperitivo pop-up bar ‘Tini’.
TOPSHOP (214 Oxford Street)
The Topshop visual merchandising team are to design and build a VOGUE concept store within the Oxford Street branch. Champagne and canapés will be offered to all customers and DJ’s will be playing.
TONI & GUY
Complimentary cocktails to enjoy with every treatment. The Ultimate Package - An exclusive 20% off all cut and colour services and a free label.m Dry Shampoo (worth £9.50) for all FNO clients (discount excludes haircare). Pamper Perfect- A FREE luxury conditioning treatment and head massage (worth £15) with every FNO blow-dry. Colour Refresh – Book a full head of highlights but pay for half a head! Take Advantage - 15% discount for any pre booked appointments made on the night when quoting Fashion’s Night Out (valid until Sept 30th ’09).
TRILOGY (63 Weymouth Street)
Lesley Torson and James Leslie the founders of Trilogy will be at the store and Lesley will be offering denim experiences. All customers who come to the store wearing a pair of Jeans previously bought at Trilogy in either our Chelsea or Marylebone store* will receive a free Vogue special event t-shirt, Trilogy will donate the £10 to the Crisis charity on behalf of the customer. Customers who make a purchase during the evening will receive a 10% discount card for use on future purchases at Trilogy.
Champagne and canapés to be served and customers will be offered a 10% discount in-store.
URBAN OUTFITTERS(200-211 Oxford Circus)
Champagne and canapés plus a preview of the unseen debut collection from the young new designer, Simon Preen.
The windows of the boutique will display the FNO logo and be designed specifically for the event. The windows will feature live models rather than mannequins modelling AW09 product. Music will be played in store and they will be serving champagne.
Beverages and Swiss chocolate will be served throughout the evening. Our guests will also have the opportunity to assemble her or his very own ‘Original Swiss Army Knife’ in the store itself! Furthermore, for no extra cost, we will offer the visitors the opportunity to personalise their Swiss Army Knife by engraving their names or any given text onto the knife.
VIVIENNE WESTWOOD(44 Conduit Street)
The boutique will have a special in-store and window display for the night and will offer customers a discount on any Vivienne Westwood shoes.
Creating a Style Studio in store just for the night. This will give people the chance to partake in their very own ‘Fashion Shoot’ with proceeds going to the Crisis Charity. They also plan to donate a % of every sale that night to the charity, also looking at putting a plasma in the store window (and DJ and drinks) so people walking past can see the shoot picks and and possibly live feeds from filming. The girls shopping that would like to have their shoot can dress up with any of the key pieces and accessories from the store.
WRIGHT & TEAGUE
Music, cocktails and an opportunity to meet the designers Gary Wright & Sheila Teague.
YSL will officially launch the ‘Roady’ Bag whilst creating a chic and Parisian feel to the store with music and cocktails. Guests will also be able to personalise their own roady with their initials.
ZARA(333 Oxford Street)
In-store fashion show.
Live DJ set and complimentary Champagne and cocktails in-store. There will also be a special Vogue 15% discount and goody bag with any purchases that night and a prize draw to win a luxury item from the boutique.