Lingerie etailer Figleaves is to launch a new own-brand line of luxury lingerie from September.
Called Boudoir, the silk and lace collection is manufactured in Derbyshire and features bras, knickers, slips and thongs.
This comes as part of a move to increase its own-brand offer from 20% to 30% of its range over the next two years.
Figleaves, which is owned by home shopping group N Brown, posted a profit of £200,000 in May for the full-year to March 31, the first time in its 14 year history that it was in the black.
Retail prices for the Boudoir collection range from £16 to £70 and come in an A to G cup size range.