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Alex launched The Fin’s website in March 2008, she started with the George Suede Loafer in a rainbow of 10 colours. For this season, Fins introduced the Reggie, a classic leather version, the Marshall, a more grown-up version with nubuck-finished leather sole, and The Amalfi, which incorporated linen into the vamp as well as collaboration with Bill Amberg.

I asked Alex what prompted her to exhibit at Pitti.

“I was talking to Adam Beaumont Brown at Orlebar Brown, who had done his first season in January.  Pitti has introduced a relatively new concept, the Pop Up Stores, into the show, which allows small brands like mine, who are new to the whole trade show concept, and without a show-stopping budget to build a Fin’s set, to show amongst other new, up-and-coming brands from across the world.  David Challinor at the British Menswear Guild was also instrumental in securing a grant for us. Getting support from a body like the BMG, both financial and advisory, alleviated the fear and risk and allowed us to feel slightly more relaxed about it.

We were really lucky to have been put in the main pavilion in an area with a huge amount of traffic, so it was always buzzing.  Having been told not to expect any orders at the show itself, we were completely thrilled to have sold lots of pairs. We also have some amazing new styles for next summer, among them the Drummond linen slipper, which is a more formal style, and the Finspadrille along with the beginnings of our first accessory collection - belts and socks.

We have accumulated some really eclectic contacts from all over the world. We had a huge amount of interest from Japan, and also Scandinavia, which was unexpected, but exciting to think that Fin’s will hopefully one day be covering all corners of the globe.

I would go back to Pitti without doubt.  Orders aside, Pitti is an excellent chance to showcase your brand in fantastic company, to some of the most prestigious buyers, distributors and press in the world.


Pitti Uomo

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