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Fiorelli to split into three labels

Handbag brand Fiorelli is to split into three labels for spring 12 with one range to appeal to younger shoppers and another to reflect its heritage.

Fiorelli will continue to be the main collection with trend led designs. The range will be made up of spring, summer and cruise collections. Key pieces include bags with snake skin print, weaves and tassels plus a range of handbags in bright colour blocking.

Fiorelli Established 1988 will revert back to the brand’s roots and will showcase classic shapes, colours and textures. Key pieces include larger shoulder bags with zip pockets and flap over tops.

Fiorelli London will be aimed at a younger audience of 15 to 24 year olds with handbags in the range mixing neon colours and bold prints and following key trends. The colour palette includes bags in acid red, neon pink and aquamarine along with polka dots and nautical stripes.

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