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Firetrap

Firetrap Autumn/Winter 09

The collection

Firetrap has taken a rockier, grungier approach for autumn 09, with a more focused collection. Menswear silhouettes are slightly more exaggerated than in past seasons, with longer knitwear and jerseys, and lived in denim inspired by the distressed look of Kurt Cobain back in the 1990s. Womenswear is slightly cleaner, with different fabrics creating a dark, tonal colour palette. There is a particular focus on developing knits and outerwear into new areas, such as adding chiffon panels or fake fur linings. Colour pops include peacock blue and lilac. Denim is broken down into three main groupings – Kore, which focuses on classic five pocket styles in skinny, regular and slim fits; Minimum which offers a pared down, sophisticated look; and Maximum which features plenty of detailing. Coatings are key on denim, and include an almost leather-effect black jean and a reisin treated electric blue style which together show Firetrap’s desire to push its boundaries and create a distinct brand identity.

Key pieces

  • Skinny coated black jeans with oversized zipped pockets and paneling on the knees
  • A tonal grey puppytooth jacket with oversized black asymmetric buttons
  • Distressed longer length leather jackets in black
  • Heavily sequined silver waistcoat with oversized jewel embellishment
  • Super long, fine gauge Lurex cardigan with slouchy pockets in aubergine

Contact: 020 8753 0200 www.firetrap.com

Brand comment

Lee Sedman, head of design

“This is the first season we have all worked together on the product, rather than as separate departments, so it feels really cohesive, from the apparel right through to the accessories. The colour palettes complement each other, as do the fabrications, as we have used lots of crumpling and surface texture right across the board. Silhouettes focus around pieces which have been important in Firetrap’s history but with a new twist, such as a slim fit jacket we have in womenswear which comes in new colourways for autumn 09. Pieces like this act as our safety net when the market is tough, but show that we are still moving the brand on without sacrificing what our consumer wants. I think you have to be bold when times are tough or you’ll never stand out.”

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