John Lewis has teamed up with British designer Joe Casely-Hayford for the department store chain’s first designer menswear collaboration.
The Casely-Hayford for John Lewis collection, which will launch in the retailer’s 28 stores and online for spring 10, follows a successful tie-up with Ghost founder Tanya Sarne on a womenswear collection for John Lewis, which launched for spring 09.
The prices and positioning of the collection have not been disclosed.
John Lewis buying director Peter Ruis said: “Joe’s capsule wardrobe represents the very best in authentic British design, which mirrors John Lewis’s standing on the British high street. Our first designer collaboration for men will combine the quality expected from our brand with the flair synonymous with the Joe Casely-Hayford signature.”
Casely-Hayford enjoyed significant success in the 1990s, showing at London Fashion Week and dressing rock band U2.
John Lewis, which has been driving its trend credentials, relaunched its fashion offer online and unveiled a premium womenswear concept in its Cardiff store last month. The retailer also bolstered its menswear division with the appointment of former House of Fraser head of men’s buying Matt McCormack, who joined John Lewis this month as head of menswear buying.