Matthew Williamson’s debut menswear range will hit 1,600 H&M stores tomorrow.
The collection marks the first menswear designer collaboration for H&M as well as Williamson’s first attempt at designing menswear.
“I have aimed to incorporate a styling juxtaposition where global inspiration is fused with quintessential English style.”
Matthew Williamson on his H&M menswear collection
The men’s collection was inspired by Matthew Williamson’s own wardrobe. Key pieces include seersucker blazers worn with Cuban-style printed shirts, vivid pink and strong blue denim and a large crinkled scarf. Purple and pink tie-dye sweaters and a T-shirt with Williamson’s signature peacock print also feature. For high summer there are board shorts or little swim shorts.
Williamson said: “I have aimed to incorporate a styling juxtaposition where global inspiration is fused with quintessential English style.”
Williamson is also reported to have said that if the H&M men’s range proves to be successful, he will consider adding menswear to his mainline.
Williamson’s womenswear for H&M first hit stores on April 23 and many pieces sold out in central London within hours. The womenswear range will also be rolled out from its initial 200 stores to 1,600 shops tomorrow.
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