Marks & Spencer will launch its latest television advertising campaign featuring Twiggy to celebrate its 125-year history tonight.
The minute long advert will debut ahead of M&S’ launch of its “Penny Bazaar” in 300 stores across the UK on Wednesday, to celebrate the business’ 125th birthday this year.
The advert sees Twiggy follow M&S through the years, starting with its roots as a penny bazaar stall in 1884, through the various fashions of the following decades, the introduction of sell by dates on food and machine-washable suits, as well as the M&S’ eco-friendly strategy, Plan A.
The M&S TV ad, created by Rainey Kelly Campbell Roalfe/Y&R, will break at 7.45pm during Coronation Street on ITV tonight. It is part of a wider campaign which includes print, billboards and in store marketing with the strap line “Quality Worth Every Penny”.
Tomorrow M&S will reveal new windows and instore decor featuring a summer fête theme with maypoles. On Wednesday, 300 M&S stores will be offering a limited amount of 20 different products for a penny, for a three day period, with an in store Penny Bazaar.
M&S executive director Steve Sharp said: “M&S wouldn’t be what it is today without its customers. Innovation is and always was, at the heart of our business – we constantly try to look for solutions that make life a bit easier and more enjoyable for our customers. It’s thanks to their feedback and ideas and our own hard work and creative teams that we’ve been able to achieve so many firsts in our history. The ad really is a fantastic way to recognise and celebrate all we’ve achieved together.”
M&S is set to announce its full year results tomorrow and is expected to announce a cut in its dividend.