What: Five minutes with Eudon Choi.
When: Thursday 7th of April
Where: Hervia Bazzar Elle Talent launch pad..
J + E: Can just tell us a little bit about the inspiration for the collection?
Eudon Choi: The collection is named Industrial Revolution, funnily enough – being in Manchester! I was a menswear designer before so in my designs there are always menswear elements. Not necessarily androgynous but by using satorial techniques and menswear elements whilst trying to create something quite feminine.
J + E: How has the Elle/BFC Talent launch pad helped you step into the international fashion sphere as a new designer and new business?
EC: It is an amazing platform as a young designer. First of all the BFC offered us the amazing exhibition stand at Somerset House during London Fashion Week. We were also offered the editorial spread in Elle which was really something because as a young designer it is really difficult to score the major publications. It is also really difficult to show the collections to the major buyers, such as Hervia Bazaar. It is incredible to be stocked in such an amazing shop alongside amazing designers.
J + E: What will we see for you in S/S’12?
EC: Well, we just had London Fashion Week and showed A/W’11 and it is a very small business so I control every aspect. So at the moment we’re finalising the order from Paris Fashion Week and then we’ll be busy with the production of A/W’11 so I’m not quite that far ahead yet. Although, as a young designer I think it is important to have consistancy, so it will probably be a continuation of what I am doing now. Masculine elements creating something quite feminine.
I’m actually working quite closely with Natalie Wansbrough-Jones, senior Fashion Editor at Elle Magazine. She has helped be out from day one.
J + E: It must be valuable to work with Natalie as she knows her readers and can mentor your stepping into the industry?
EC: She is also an amazing stylist, I have my own handwriting but she has her own input too.
Me, Eudon and Jordan
Eudon and Model
Eudon Choi’s S/S11 collections is be available in store at Hervia Bazaar, 40 Spring Gardens, Manchester, M2 1EN and online at www.herviabazaar.com
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