Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Five minutes with designer Eudon Choi

What: Five minutes with Eudon Choi.
When: Thursday 7th of April
Where: Hervia Bazzar Elle Talent launch pad..

J + E:  Can just tell us a little bit about the inspiration for the collection?

Eudon Choi: The collection is named Industrial Revolution, funnily enough – being in Manchester! I was a menswear designer before so in my designs there are always menswear elements. Not necessarily androgynous but by using satorial techniques and menswear elements whilst trying to create something quite feminine.

J + E: How has the Elle/BFC Talent launch pad helped you step into the international fashion sphere as a new designer and new business?

EC: It is an amazing platform as a young designer. First of all the BFC offered us the amazing exhibition stand at Somerset House during London Fashion Week. We were also offered the editorial spread in Elle which was really something because as a young designer it is really difficult to score the major publications. It is also really difficult to show the collections to the major buyers, such as Hervia Bazaar. It is incredible to be stocked in such an amazing shop alongside amazing designers.

J + E: What will we see for you in S/S’12?

EC: Well, we just had London Fashion Week and showed A/W’11 and it is a very small business so I control every aspect. So at the moment we’re finalising the order from Paris Fashion Week and then we’ll be busy with the production of A/W’11 so I’m not quite that far ahead yet. Although, as a young designer I think it is important to have consistancy, so it will probably be a continuation of what I am doing now. Masculine elements creating something quite feminine.

I’m actually working quite closely with Natalie Wansbrough-Jones, senior Fashion Editor at Elle Magazine. She has helped be out from day one.

J + E: It must be valuable to work with Natalie as she knows her readers and can mentor your stepping into the industry?

EC: She is also an amazing stylist, I have my own handwriting but she has her own input too.

Interview conducted by Jordan McDowell and Emma Doyle of


Eudon Choi’s

Me, Eudon and Jordan

Eudon Choi’s

Eudon and Model

Eudon Choi’s S/S11 collections is be available in store at Hervia Bazaar, 40 Spring Gardens, Manchester, M2 1EN and online at


If you like this blog maybe you will like:Hervia Bazaar host Elle Talent Launch party

Have your say

You must sign in to make a comment.

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.