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Five ways to survive Christmas

Following on from research showing how unprepared indies are for Christmas weather, Drapers takes a look at what indies can do to make sure they survive the Siberian winter heading our way.

1)      Update your Business Continuity Plan

This spells out how your business will run as normal in adverse circumstances such as bad weather, including how to inform your staff what the situation is and what practical steps you can take to keep your store open. If you don’t have one in place, get one sorted now.

2)      Keep your staff informed

Contingency plans should be filtered down to staff at all levels - not just management - so everyone involved in the business is aware of what to do in an emergency.

3)       Keep your customers informed

You might have regular customers who will be planning to visit your store in the run-up to Christmas. Make sure they are aware of your opening hours and also the circumstances under which you may be forced to shut the store so they are not making trips out in the snow.

4)      Store your stock safely

Think about where your stock is stored. If your stock room is in an area likely to be affected by flooding or frozen conditions, make sure everything is stored safely There would be nothing worse than coming back to your store after Christmas to find thousands of pounds-worth of damage to stock that was affected by frost or flooding.

5)      Make sure you are fully insured

You don’t want your stock or indeed your premises to be damaged, but should the worst happen you need to make sure you are fully covered by insurance. Check your policy is up to date and that you are covered for any losses you may incur during bad weather

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