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Flat Bread & Butter predicted

Young fashion brands have predicted that UK attendance at Bread & Butter Barcelona will be significantly down this season due to the recession, but said they still expected a positive overriding experience at the show, which takes place next week.

Julian Dunkerton, owner of Superdry, said: “I think it’s bound to be a bit flatter than last year. There will be fewer new indies starting out and some will be falling by the wayside. People will spend more money on the sure-fire winners.”

Gio-Goi menswear key account manager Juls Dawson added that he expected retailers to be in a buoyant mood following Christmas. He said: “Over Christmas, like-for-like sales were up for many, although I am not sure how margin fared. Everyone has cash in the tills. But if the show was in March after the bills had been paid it would be a different story.”

The sales director of another young fashion brand added: “There won’t be as many people and the reasons range from the cost of going to the fact people are in debt with suppliers already.”

Steve Cochrane, owner of independent department store Psyche in Middlesbrough, said that he was ready to snap up new brands.

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