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Fly 53

The collection

A dark palette of greys, blues, claret, and sage green informs Fly53’s autumn 09 collection. Cleaner and detail-rich, the range has a streamlined urban military handwriting with an emphasis on quirky touches and subtle branding. Particular details, including a close-set triple button row on shirts, embroidered Fly53 crests on knitwear, branded rivet fastenings and the Fly 53 lightning bolt symbol, are deployed sparingly throughout the collection. After having once become synonymous with graphics-saturated1980’s inspired hooded blousons Fly53 has matured significantly. Knitwear in particular has improved dramatically; standout pieces include a crew-neck knit with slanted cotton shoulder patches and hand-warmer pockets, a shawl-collared cable-knit with oversized buttons, and a reworking of the traditional fairisle with rows of lightning bolts, skulls and 53 symbols worked into the pattern. The autumn 09 range provides buyers with a sophisticated and commercial offer which is not only simple to merchandise but will also appeal to consumers looking for an attractively priced alternative to brands such as G-Star and Firetrap.

Key items

  • Madras check shirt with Western shoulder stitching and epaulettes in a claret, blue and light yellow print.
  • Dry denim jeans with tone on tone rubberised lightning bolt on back pocket
  • Grey double-breasted merino cardigan with Fly 53 crest and miniature buttons
  • Coated cotton utility jacket with off-centre fastening, epaulettes and brass fastenings in country check
  • Melton pea coat with irregularly-spaced buttons, slanted pockets and chest-positioned hand-warmer pockets

Contact: 01904 745884 www.fly53.com

Brand comment

Will Rigg, Director

“Historically Fly53 was known for smart structured garments but more recently we became for loud prints. The big difference for autumn 09 is that we have reverted back to a cleaner look. Our personality combines music themes with a futuristic handwriting. We may be inspired by a vintage leather jacket from the 1970s but we take a technical-led futuristic approach to our implementation. That approach is characterised by our use of functional details and interesting fabrics. Buyers want more depth to product and want to know more about the design process and the story behind the brand.”

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