Consumers were out Christmas shopping in large numbers this weekend as data from Experian Footfall shows that year-on-year performance for the weekend was up by an average of 1.5%.
Saturday’s performance was less strong than Sunday with footfall on December 15 up by 0.3% year-on-year.
On Sunday however, footfall climbed 3.5% on the previous year and the weekend as a whole dramatically outperformed the previous week which had shown a 5.5% year-on-year decrease.
According to Experian Footfall the disappointing shopper numbers last week could have been due to the torrential rain last Friday which prevented consumers from venturing out.
Friday (December 14) alone showed a reduction of 11% on the same day the previous year.
The weekend also saw a dramatic increase on footfall compared to the previous weekend, up by 8.6% on average.
A spokeswoman for the British Retail Consortium (BRC) said: “The weekend before footfall was only just edging up but anecdotally this one [weekend] was a bit better.
“We expect that next weekend will be even better as Christmas day falls on a Tuesday so psychologically a lot of people feel they have that extra weekend left to do their shopping.”