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Footwear brand Sole Society rebrands as Sol Sana after conflict with US firm

Australian women’s footwear brand Sole Society will rebrand as Sol Sana from autumn 13 following a trade mark issue in North America.

The two year old brand, which trades as Sole Society outside the US, has been trading as Sol Sana, which means Sole Society in Zulu, in the States because of an existing and unrelated website that already held the rights to use the name.

Following the success of the Sol Sana name, which has seen the label land accounts with retailers including Free People, Anthropologie and Urban Outfitter, it has decided to rebrand globally

The brand will continue to support the Sole Society name for the spring 13 collection, and the look, feel and price points of the brand will remain the same as its moves to the new name.

The move comes as the brand, which is stocked in 80 stores across Australia, prepares for its full UK launch this autumn.

Three styles will be available in the UK through Anthropologie from spring as an exclusive. Indies including Frontiers in Edinburgh, Bibi & Mac in Salcombe, Devon, Reigate’s Quattro Rish and London’s The Merchantile have confirmed as stockists.

Launched two years ago by designer Sara Caverley, Sol Sana aims to incorporate elements of high fashion in casual styles including summer flat, wedges, heels and boots.

Wholesale prices range for autumn range from £36 to £75. The brand is also available in New Zealand, Hong Kong, Germany, Austria, Japan, France and Israel.

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