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Footwear maker JuJu brings production home

Footwear manufacturer JuJu is moving production of its sandals back to the UK from China, according to reports.

The Sunday Express says the Northampton-based company has invested £500,000 turning its warehouse into a factory. It will make a vintage-style plastic jelly sandal for women and children.

Ten high street retailers, including Topshop, River Island and Office, are currently stocking JuJu products, which also includes Wellington boots.

JuJu moved its production to China in the Eighties but chairman Paul Ablett said that, despite 100 job losses at the time, he retained staff with key production skills in the hope that its sandals could be made in the UK again.

“I never sold the original designs or injection moulding equipment,” Ablett said. “Fashion goes in circles and I hoped our time might come again.”

It is producing the sandals in small runs and sourcing the polymer granules used to make the “jelly” come from Derbyshire.

Ablett added that the company should turn over £3m this year and that he expects it to move into double digits next year. He also hopes to create new jobs.


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