The former boss of Pringle of Scotland and Aquascutum Kim Winser is to launch her own online womenswear business.
According to reports, Winser is set to launch Winser London on February 15.
Winser London is reported to be backed by an unknown Asian investor and model Yasmin Le Bon is set to be the face of the label.
The collection will be available online through the Winser website as well as via luxury etailer Net-A-Porter.
Winser has spent the last three years working as a consultant for private equity funds.