Firetrap’s former head of sales David Lea is to join menswear brand Weekend Offender.
Lea will join as sales director and will report directly into chief executive Aaron Thalmann. He will be responsible for the continued sales growth of the label both in the UK and across international markets.
Lea left his previous role at Firetrap last month after more than 25 years at the young fashion brand. Firetrap’s parent company World Design & Trade fell into administration in March 2012 and the wholesale division was subsequently snapped up by Mike Ashley’s Sports Direct.
Lea was the last member of the original Firetrap team that was in place when Sports Direct bought the business to leave, nearly two years on from the deal.