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French brands head to Pure London

Womenswear tradeshow Pure London is to play host to 60 French brands at its upcoming autumn 13 edition as the show’s lingerie section Pure Body enters its second season.

The 60 brands will span the womenswear, accessories, footwear and lingerie sections of the show with some, including womenswear brand Kean and footwear brand Meduse, making their Pure debut.

Others include womenswear labels Mado et les Autres and La Fée Maraboutée  as well as lingerie brands Princesse Tam Tam, D.Biccini, and Marie Antoilette.

In the footwear hall, Arche and K by Karston will be show casing their collections while milliner Shapobaa and jewellery designer ChaCune will be exhibiting in the accessories hall.

Pure London’s autumn 13 edition will take place at London’s Kensington Olympia from February 10 – 12 and will be the tradeshow’s 33rd edition.  

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