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From Baywatch to Auckland - New Zealand Fashion Week's line up is heating up

The latest instalment from ‘what’s to come at Fashion Week’ is out and it’s going to be an exciting ‘09’.  Here’s a summary of what’s to come:

Yesterday saw the release of the line-up for Air New Zealand Fashion Week, with many designers and labels returning for yet another year.  Huffer, Karen Walker, Kate Sylvester, Adrian Hailwood and the Stolen Girlfriends Club are just a few of the labels/names that I can’t wait to see. 

Although I was quick to scan the list and check which of my favourite Kiwi designers’ creations are set to grace the catwalks this year, I was equally interested in finding out what’s new.

There is a long list of returning designers, and also a number of new faces on board this year.  For the second year running, we’re welcoming back our friends from across the ditch too - yes, Australia is gracing our catwalks again.  The most notable addition to Fashion Week this year though has to be US label MUSE, which will see Pamela Anderson in the Land Down Under. 

While being most well-known for her red swimsuit and those beach scenes, it seems Ms Anderson is a budding designer too.  Her and co-designer Richie Rich will be showcasing their label, MUSE, ‘an eco and animal friendly line of swimwear, ready to wear and shoes’.  The label will actually be released before NZ Fashion Week, hitting the runways at New York Fashion Week in early September. 

Fashion Week’s schedule, this year, will also feature eight aspiring Maori fashion designers.  They were chosen from twenty up-and-coming designers, and represent the best from the Miromoda Show which featured recently in Wellington.

Another addition is The Diet Coke - “Little Black Dress Show”, which is set to feature ten designers from both New Zealand and Australia. 

To further support the relationship between designers and buyers, ‘The Viewing Room’ is a welcome additon to the week too and is bound to be a success.  This space allows designers to WOW buyers, giving them, and the media, the chance to get a closer look at the garments (detailing, seams… you name it) and the opportunity to talk one on one.

Although there will be some international presence at Fashion Week, I’m most interested to see if this year will see an appearance from our own, Rachel Hunter.  With her relationship with The Warehouse, and her self-titled range still featuring strongly in their stores, surely she should make an appearance at the biggest event in the New Zealand fashion calendar.  Rachel’s swimwear range, Lola, has always had a presence at the event too - including at the Designer Garage sale.  So, fingers crossed she’ll head over.

Fashion Weekend is back this year and I for one can’t wait!  Kicking off early, on Friday evening, Fashion Weekend I imagine will be bigger and better than previous years, with the general public wanting to get involved in the action.  Saturday will see Season Preview Shows, Designer Selection shows and also repeats of some of the weekday shows.

While I can’t wait for the music and buzz that is the catwalk, I’m preparing my credit card (yes, despite the credit crunch), for the Designer Garage Sale where Designer gear is sold at ‘bargin prices’ (what more can I say!). 

Of course Fashion Week simply wouldn’t be the same without the bubbly, so I’ll be sure to get my hands on some of that too. 

What’s next:  Keep an eye out for a piece I’m hoping to write about the build up to Fashion Week - following the days of a designer.  Fingers crossed I’ll get the green light.


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