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Full Circle

The collection

Full Circle womenswear has introduced more daywear into the collection this season and tightened up its categories. The result is a tight and consistent range of day to evening styles. Options have been scaled back, and pieces on the rails are considered in their design and offers retailers a clean and contemporary option. Embellishment is a no show here; instead a focus on tailoring and structure is played out on shirting and dresses. A strong emphasis on anvil and bell shaped sleeves are shown on coats, tops and dresses. Denim has been scaled back to feature three fits - bootcut, flare and skinny. A resin coated skinny jean injects a rock look into the sophisticated range. On menswear the palette is muted and neutral for autumn with a focus on finish. Print on print shirts and wool stitch prints on cardigans are unique, while unpressed crushed cotton shirts and wool pea coats provide commercial and traditional looks.

Key items

  • The Starck coat mixes elegant tailoring with architectural 90 degree stand up sleeve detail
  • Strapless vivid ultramarine blue evening top with thick bow detail
  • Sleeveless white tailored shirt with draping detail
  • Boat neck, cropped black jacket moves on the Tux for autumn
  • Collarless navy wool womens pea coat

Contact: 020 8753 0300

Brand comment

Brand director Myriam Ben Yedder

“The key direction this season with the collection, is finish from collar detail to prints. We are focusing on offering a point of difference so the customer feels it’s considered in design and we are offering contemporary product with discreet branding. This year it is all about knowing who your customer is and giving them a treat. We’re doing this by offering great design, quality and manufacturing. We also want to push the boundaries this year and the team is looking at ways to that. Womenswear growth is coming from daywear and smart casual styles so we’ll build on that and we have heavily invested in denim.”

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