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G-Star

The collection

G Star offers customers a broad package this season, from dark raw denim to extreme rip-repair detailed jeans. The denim range is one of extremes with dark treatments on styles including the Arc pant, a slate coloured raw wash jean with a slight shine to the finish, making for a stand out piece this season.

At the other end of the spectrum sits heavily destroyed denims in lighter washes punctured with rips and ageing details. Silhouettes range from skinny to low-crutch baggy styles, reflecting varied buyer demand for autumn.

Coats and jackets have minimal branding which marries well with the more mature, tailored Correct Line range.

A strong autumnal colour story shows through across the entire collection in a palette of navy, grey, black and burgundy shades.

The Marc Newson collaboration has been resurrected after eighteen months via a collection of technical jackets and clean sports lux hoodies. Canadian Bronco is the themed collection for autumn 09, comprising flannel check shirts and chunky winter themed knits.

Key items

  • The Arc Pant a low crutch twisted leg jean
  • black and white checked flannel shirt playing on the Canadian lumberjack theme
  • Correct range pea coat in a wintery grey
  • The Lennox is a heavy-weight biker jacket with a patina shine which channels an industrial look.
  • The Correct cardigan is a thick knit button-through cardigan in black, speckled with flecks of burgundy coloured wool

Contact: 020 7939 0930 www.g-star.com

Brand comment

Tom Duncan UK sales manager

“The collection this year is cohesive and complete and the denim programme is one of extremes. We have a strong carry over styles on core washes sitting alongside innovative treatments and vintage detailing. Looking forward this year, retailers are going to need brands that have core values, professionalism and great marketing. Trend and logistics will become even more important as the climate gets tougher. For us the key is our delivery windows and monthly drops of product which given the current climate is really coming to the fore. It’s become even more relevant for the UK market from both a trend and business perspective. The regular product drops are great for repeat customers, keeping staff energised and from both a stock holding and financial perspective.”

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