Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Gant to create first transactional site

Gant is poised to launch an etail site in the UK and Republic of Ireland in August - its first in the world.

This week, the Swedish lifestyle brand - a bread-and-butter brand for many UK independents - moved to reassure its 280 UK stockists that the site was a marketing exercise, not an attempt to steal sales from indies.

The site, www.gantuk.com, will stock just 300 items from the 6,000-piece collection, which will be split between its mainline and younger Rugger collection.
Gant UK head of merchandise Ann-Marie McDonagh said: “Our brand awareness is quite low in the UK, and we want to build it up. This will increase sales for our stockists. We have a huge number of options so our stockists will always be able to offer something different.”

Stockists contacted by Drapers said they intended to monitor the effect the site had on sales in store.

While he was not overly concerned about the launch, Andrew Chapman, owner of contemporary indie Alpha Clothing in Taunton, Somerset, said: “If Gant is offering core lines online, it could be easier for our customers to get hold of certain products if we don’t have their size in stock.”

Separately, Gant will open a flagship store on Regent Street in central London in October.

The website was designed by Drive Business.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.