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Gap is the official 'Jeans for Genes' partner

Jeans for Genes, a charity that raises money for children with genetic disorders, has announced an exclusive denim partnership with Gap.

Nicola roberts jeans for genes

Nicola roberts jeans for genes

From next Monday, 19 September to Jeans for Genes Day on Friday the 23rd, Gap stores across the UK will give £1 of every blue denim sale to the charity fundraising day. The campaign features singers Frankie Bridge, Nicola Roberts (left) and Tallia Storm, actor Warwick Davis, Made in Chelsea’s Louise Thompson and Alex Mytton, and model Charlotte de Carle.

A spokeswoman from the retailer said, “We are incredibly excited to be supporting this year’s Jeans for Genes Day and look forward to dressing the nation in denim in time for 23 September.”

The funds raised on Jeans for Genes Day and via Gap stores will go directly to several charities, including Genetic Disorders UK, which works to improve the quality of life of children affected by the more than 6,000 genetic disorders in the UK.

For further information on how to get involved with this year’s Jeans for Genes Day visit


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