George at Asda has signed deals with seven factories in the Midlands further increasing its support for manufacturing in the UK.
According to the Daily Mail, managing director of the fashion retailer, Andrew Moore, said George’s production in Britain had increased by 80% over the past year, although it started from “a very small base”.
Moore added: ‘It will grow – probably not as fast as we want it to grow – but it will grow and we will support it.’
The move follows a number of retailers who are seeking manufacturers closer to home. Arcadia owner Sir Philip Green called for a backing of UK production at the launch of London Fashion Week last month, while Government retail advisor Mary Portas’s new business venture, Kinky Knickers, aims to kick-start a recovery in British manufacturing. She has called on retailers to support UK manufacturing by pledging to buy a percentage of their stock from domestic factories.