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George at Asda takes on Midlands factories to up UK production

George at Asda has signed deals with seven factories in the Midlands further increasing its support for manufacturing in the UK.

According to the Daily Mail, managing director of the fashion retailer, Andrew Moore, said George’s production in Britain had increased by 80% over the past year, although it started from “a very small base”.

Moore added: ‘It will grow – probably not as fast as we want it to grow – but it will grow and we will support it.’

The move follows a number of retailers who are seeking manufacturers closer to home. Arcadia owner Sir Philip Green called for a backing of UK production at the launch of London Fashion Week last month, while Government retail advisor Mary Portas’s new business venture, Kinky Knickers, aims to kick-start a recovery in British manufacturing. She has called on retailers to support UK manufacturing by pledging to buy a percentage of their stock from domestic factories.

Readers' comments (2)

  • This may be encouraging, but quality comes first. In this country, we can only manufacture at the upper middle/high end of retail for comparable quality. However, it is a big ask for U.K factories to compete in the lower/value end of the market, as when compared to the likes of China, the U.K will struggle as consumers will ultimately reject anything that cannot compare on price and quality from another country.

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  • I was proud to be a part of the George Team in the early 90's making around 45% of our womenswear in the UK. The only reason this ceased was due to the pressure one other large retailer based in Baker St was placing on the manufacturers and fabric suppliers. Good luck to the George team.

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