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George launches in-between jeans

George at Asda has launched a range of in-between-sized jeans for women who don’t fit standard sizes.

George at Asda’s in-between jeans will retail for £12 and come in a size 11 (between a size 10 and a size 12), a size 13 (between a 12 and 14) and a size 15 (between a size 14 and 16).

George said that its research showed that 62% of women consider themselves to be between sizes.

George brand director Fiona Lambert said: “One of the most common complaints from our customers is that they are between sizes. This is backed up by our extensive research. There is nothing more unflattering than a pair of jeans that are too tight or too loose. We aim to solve this dilemma with our mid-sized jeans.”

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