George at Asda has launched a range of in-between-sized jeans for women who don’t fit standard sizes.
George at Asda’s in-between jeans will retail for £12 and come in a size 11 (between a size 10 and a size 12), a size 13 (between a 12 and 14) and a size 15 (between a size 14 and 16).
George said that its research showed that 62% of women consider themselves to be between sizes.
George brand director Fiona Lambert said: “One of the most common complaints from our customers is that they are between sizes. This is backed up by our extensive research. There is nothing more unflattering than a pair of jeans that are too tight or too loose. We aim to solve this dilemma with our mid-sized jeans.”