Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Geox launches interactive marketing campaign

Italian footwear brand Geox has launched a new digital marketing campaign designed to highlight its Amphibiox waterproof technology.

The interactive online campaign allows viewers to take a tour of the rainiest place on the planet, Cherrapunjee in Northern India, to highlight the breathable and waterproof technology of Geox’s footwear through four videos filmed during monsoon season.

Geox recruited four people via its Facebook page who tested the new Amphibiox shoe collection for a week with the idea that if the shoes could resist in Cherrapunjee, where the annual rainfall is of 11,000mm, they would endure anywhere.

The 30-minute film is available at and users can also view a close up of the shoe being tested to learn about their unique features and can purchase the shoes directly from the new Geox ecommerce site.

The dedicated site at will be promoted with a month long pan European online video and banner campaign on Yahoo and MSN, as well as through social media platforms.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.