It’s been a slow spring so far for a number of retailers as the effects of the Government’s deficit cutting begin to bite and it hasn’t helped that Easter, the traditional trigger of spring spending, is so late this year (the movement of the moon, it seems, is just as crucial to retail as that of the sun).
This being the case it may seem somewhat perverse to be looking at trends for spring 12 already but getting an idea of the shapes and styles that look set to dominate gives buyers a crucial heads up ahead of the buying season, which will be upon us before we know it. Some buyers go into trade shows, which start prior to the catwalks, effectively blind, so these reports aim to arm buyers with some crucial pre-season direction.
These reports also enable stores to add that extra bit of value to their customer service by advising hesitant shoppers which of their buys will stand the test of time and be good for next spring too, which may be the trigger they need to make that purchase in these uncertain times.
Each season WGSN begins its trend forecasting with a set of key silhouettes across all product categories and over the next two weeks we will bring you a selection of these in womenswear, followed by menswear in the subsequent weeks. We hope they give you a bit of an edge this season and next.
Lauretta Roberts, creative director, WGSN Boutique.
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