Ghost has hired London Fashion Week design duo Modernist to produce a capsule collection for the luxury womenswear label.
Modernist designers Abdul Koroma and Andrew Jones, who describe their designs as “strong, individual and feminine”, will produce up to 30 pieces for Ghost, which will hit stores at the end of April.
Ghost owner and high street supplier Touker Suleyman said: “They are putting together some of our old vintage product but with a modern twist. I am inviting other designers to do capsule ranges.”
Suleyman saved Ghost from administration last November. He told Drapers he would also change the brand’s product strategy and would replicate a fast-fashion model, traditionally associated with high street chains, for the luxury sector.
He said: “I will be creating new product to go in stores every week. I want it to be quick.” He said he would also reduce the price of Ghost’s basics range. A pair of trousers that previously sold for £89 will now sell for £59. He said: “Ghost is now a vertical operation. We have cost savings because of that and will pass them on to customers.”
Suleyman has been using his own production facilities since he bought the label.
Ghost has 33 stores as well as a UK concessions business.