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Giorgio Armani partners with Yoox

Luxury Italian brand Giorgio Armani is to launch an online store with Italian e-tailer the Yoox Group as part of a new five year partnership, according to reports.

The store, which launches in the second half of this year, will include collections from Giorgio Armani, Armani JR, Armani Collezioni, Armani Jeans and EA7. Merchandise will be sold throughout Europe, the US, Japan and China.

Armani already sells its Emporio Armani line through Yoox. In reports, Yoox Group chairman and founder Federico Marchetti said the store would be “the biggest online store Yoox will operate.”

Armani is the latest major luxury brand to expand its online presence. Last month Italian fashion brand Dolce & Gabbana also signed with luxury e-tailer Net-A-Porter and Mr. Porter to sell its womenswear and menswear collections.

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