British sportswear brand Gola Classics is to launch a new advertising campaign at streetwear tradeshow Bread & Butter in Berlin on January 18
The 2012 campaign, which takes a new direction with a photography-led concept, features pictures of models striking sporting poses at iconic London locations.
It will carry a tagline “Born in Britain”, designed to reinforce Gola’s 107 year history as a sportswear brand.
Donna Hill, marketing manager for Gola said:”‘We are really pleased with the new direction the 2012 ad campaign has taken. We wanted to capitalise on the euphoric wave of patriotism that will sweep the UK in 2012 by reinforcing Gola’s British credentials and vast sporting heritage.”