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Good weather boosts John Lewis fashion sales

Fashion sales at John Lewis rose 13.1% boosted by good weather, Easter, and a marketing campaign.

Total sales at John Lewis were down 2% to £48.49 million for the week. However, John Lewis said that its fashion marketing campaign, which features model Karen Elson, along with good weather, helped make the week the strongest of the first half of its financial year so far.

John Lewis said that Mother’s Day, approaching Easter, and high street discounting of competitors helped drive footfall and fashion sales.

John Lewis selling operations director Dan Knowles said: “Good availability, superb new product, and our fashion advertising campaign, not to mention the weather, all played their part in delivering a good sales result and one we can be very happy with.

“In womenswear, sales of separates were strong, helped by our successful advertising campaign,” he said. “Fashion accessories were helped by the good weather driving an outstanding 97% increase on sunglasses, and outdoor toys did well for the same reason.”

The biggest rise was at the Peter Jones store in London which saw a 17.1% increase. London’s Oxford Street, Cambridge, Knight & Lee, Aberdeen, Welwyn and Newcastle also had strong performances.

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