Directional Edinburgh independent Goodstead is to open a 850sq ft flagship store in the city centre next month.
The men’s and women’s wear retailer opened its first store in the city two years ago on Bread Street. Co-owners Graham Blakey and Ian Craigie are to open a second, larger premises in a bid to offer customers Edinburgh’s equivalent of Paris designer emporium Colette.
“We were tired of mass-produced fashion presented in a generic way and wanted to offer something different,” said Blakey. “Goodstead is all about individual style and blends contemporary clothing with beatnik influences and streetwear.”
The new store will sell brands including Parisian label Surface to Air and streetwear labels such as Sixpack France and Staple, as well as UK brand Folk which is already a bestseller at the Bread Street store. Denim brand Edwin, UK labels Farah and Fred Perry and Swedish brand Filippa K will also be sold.
Goodstead also plans to expand its online boutique to sell its full retail collection