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Green to use Cowell celebs to promote his fashion empire

Sir Philip Green will use his joint international television venture with Simon Cowell to promote his fashions and create spin-off merchandise, according to reports.

Sir Philip Green is expected to use the stars of the reality shows Cowell creates, which include X-Factor and American Idol, to promote his fashion ranges and create spin-off merchandise. The venture could also bring Green’s brands, which include Topshop and Topman, to a much wider audience, as he looks to ramp up overseas expansion.

Green is already in the process of taking the Topshop chain to the US, having opened a store in New York earlier this year. Reports suggest he could use the stars of US shows created by Cowell produce to promote his brands to a US audience.

Green is no stranger to the power of the celebrity tie-up having worked with supermodel Kate Moss at Topshop to create a hugely successful sub-brand. Green also used Moss to promote the opening of Topshop New York, giving the chain instant fashion credibility in the US market.

Green told The Times newspaper, “I am in discussions with the people he [Simon Cowell] works with”.

 

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